Product Marketing That
Unlocks Revenue
Messaging
Edge Impulse created an integration with the NVIDIA TAO and Omniverse platforms in collaboration with the NVIDIA engineering and marketing teams. I worked with the Edge Impulse engineers and sales team and the NVIDIA marketing teams to develop the messaging and go-to-market program. Final deliverables were a messaging framework, web pages, presentations and imagery launched at NVIDIA GTC.
Value Proposition
GE DIgital (GE Vernova) was building on the opportunity that electric vehicles, solar panels, and other renewable resources are being added daily to the electricity distribution grid. I led the development of a new value proposition to educate utilities on the unique opportunity to increase revenue by partnering with GE Digital.
Persoans
ShipHawk is a shipping automation and warehouse management solution that is valuable to a variety of stakeholders and users. I developed a wide variety of personas and messaging frameworks that could speak to each persona from their perspective. This tactic increased engagement and the number of champions at each customer.
Trade Show Messaging & Activations
Preparing for trade shows is a team sport. I contributed to the design, messaging, booth flow, graphics, raffles, activations, giveaways, speakers, booth duty, and customer events for companies like FLIR at CES and start-ups like Edge Impulse at GTC or ShipHawk at NetSuite SuiteWorld. Each company exceed expectations in impact which drove pipeline and brand growth.
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