Product Marketing That
Unlocks Revenue
DRIVE
Awareness.
Engagemnt.
Sakes Growth.
Unleash the Power of
Product Marketing
SERVICES
Chirp Consulting specializes in tailored product marketing services designed to propel your business forward, accelerate growth, and deliver measurable results. From go-to-market strategies and product launches to sales enablement, our experienced product marketing approach will deliver customized solutions that align with your business objectives.
Specialties
- Empathy for teams and customers
- VC-backed companies
- SaaS Platforms
- AI Solutions
- SaaS Pricing
- Complex and high-tech solutions, products, and markets
- Custom content for any ICP or Persona
- Turning complex engineering speak into winning messaging and content
Messaging
Messaging must clearly communicate the core value proposition and unique selling points to ensure prospects and customers quickly understand what sets you apart. It needs to be engaging, concise, and tailored to your target audience, guiding them towards desired actions like exploring more content or making a purchase.
Content
Content should effectively convey the brand's voice and values while delivering valuable information to the audience. It needs to be engaging, relevant, and designed to meet the needs of the target audience, driving them to take desired actions such as reading more or reaching out for a meeting.
Launches & Training
Preparing for a product launch involves creating detailed marketing materials, setting clear objectives, and aligning all departments to ensure a cohesive strategy. Training the sales team includes educating them on the product's unique selling points, providing key messaging, and equipping them with the tools and confidence to effectively communicate the product's value to potential customers.
Sales Enablement
Sales enablement tools arm sales teams with the resources, training, and insights needed to effectively engage prospects and close deals. They streamline processes, improve productivity, and ensure consistent messaging, ultimately driving better sales performance and customer satisfaction.
Events Messaging & Activations
Event messaging and activations involve crafting compelling narratives that resonate with your audience, driving engagement and memorable experiences. They leverage unique and interactive elements to create a lasting impact, aligning with the overall brand strategy to amplify key messages.
Competitor & Market Analysis
Competitor and market analysis provides critical insights into market trends, consumer preferences, and the competitive landscape, allowing businesses to make informed strategic decisions. This analysis helps identify opportunities for differentiation and growth, ensuring a competitive edge and better alignment with market demands.
ABOUT
Julie Fishman
As a product marketing expert with 20+ years experience, I help clients overcome revenue barriers in complex technical markets with proven product marekting strategies and tactics. I specialize in defining target-rich ICPs and personas, conducting in-depth analysis, and crafting impactful messaging that empowers sales, marketing, and customer success teams. I excel in fast-paced environments, delivering swift and actionable results.
Highlights
- Leadership in high-tech companies ranging from start-ups to multi-billion dollar publicly traded organizations
- Skilled at converting complex engineering speak into messaging that drives growth
- Experienced in AI and SaaS solutions
- Quick to learn highly-technical products and complex markets
Contact
E-mail: julie@chirpconsulting.com
Location: Santa Barbara, California
Click here to schedule a free consultation or fill out the form below and let me know how I can assit you and your team meet your goals.
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